Sales Skills
Hit Sales Targets with Style and Confidence
‘Sales ain’t what it used to
be’
Ask most people to define a typical salesman and you will
hear words like ‘gift of the gab’,
‘fast-talking’, ‘pushy’.
Speak to modern successful salespeople, those who are
capturing the business from their
‘fast-talking’ colleagues, enjoying their work
and still succeeding in a challenging career, and you will
meet a very different person.
Today’s customer is much wiser and more aware and can
see a ‘typical salesman’ from a mile off. They
are more demanding and have very high expectations of a
product or a service.
The salesperson needs to be able to build trust, not just
at the interview, but be able to build up the belief that
that trust will be backed up with action and results.
Today’s customer needs to sense that they are
respected, listened-to and that the subsequent Sale is
built around their best interests.
A happy client will refer other
clients…
Salespeople with a ‘here today and gone
tomorrow’ attitude to their customers usually find
themselves working in a ‘here today gone
tomorrow’ business.
Today’s best salesmen and saleswomen will leave a
home or a business with a purchase or an order, without the
customer even realising that there has been a salesperson
in the building.
The College of Public Speaking realises
that Success in Sales is based primarily on Skills with
People; therefore our training will focus heavily on:
Listening Skills (from simply gathering
information to intense active listening).
Questions - 3 types and uses of questions
(when, where and why they should be used).
Developing Powers of Observation (from
non-verbal information to correctly reading situations and
environments).
Recognising Personality Types (from basic
types through to complex styles).
Use of Voice as a sales tool (from simple
vocal variety to the ability to read and respond to another
person’s tone).
…. and then……
Drawing all this information together to deliver
the ‘right’ Sales Presentation for that
individual.
Success in sales is not about learning a series of tricks
and techniques. It requires personal discipline,
consistency of character and the development of a pleasing
personality. It requires above all the ability to
understand and empathise with another person’s
perspective.
We don’t believe in pushing buttons; we
believe in opening doors.
The sales training course runs on the basis of client
request and requires a minimum of two students. Please
contact us for details and fees on 020-8879-1002.
