Hit Sales Targets with Style and Confidence
‘Sales ain’t what it used to be’
Ask most people to define a typical salesman and you will hear words like ‘gift of the gab’, ‘fast-talking’, ‘pushy’.
Speak to modern successful salespeople, those who are capturing the business from their ‘fast-talking’ colleagues, enjoying their work and still succeeding in a challenging career, and you will meet a very different person.
Today’s customer is much wiser and more aware and can see a ‘typical salesman’ from a mile off. They are more demanding and have very high expectations of a product or a service.
The salesperson needs to be able to build trust, not just at the interview, but be able to build up the belief that that trust will be backed up with action and results.
Today’s customer needs to sense that they are respected, listened-to and that the subsequent Sale is built around their best interests.
A happy client will refer other clients…
Salespeople with a ‘here today and gone tomorrow’ attitude to their customers usually find themselves working in a ‘here today gone tomorrow’ business.
Today’s best salesmen and saleswomen will leave a home or a business with a purchase or an order, without the customer even realising that there has been a salesperson in the building.
The College of Public Speaking realises that Success in Sales is based primarily on Skills with People; therefore our training will focus heavily on:
Listening Skills (from simply gathering information to intense active listening).
Questions - 3 types and uses of questions (when, where and why they should be used).
Developing Powers of Observation (from non-verbal information to correctly reading situations and environments).
Recognising Personality Types (from basic types through to complex styles).
Use of Voice as a sales tool (from simple vocal variety to the ability to read and respond to another person’s tone).
…. and then……
Drawing all this information together to deliver the ‘right’ Sales Presentation for that individual.
Success in sales is not about learning a series of tricks and techniques. It requires personal discipline, consistency of character and the development of a pleasing personality. It requires above all the ability to understand and empathise with another person’s perspective.
We don’t believe in pushing buttons; we believe in opening doors.
The sales training course runs on the basis of client request and requires a minimum of two students. Please contact us for details and fees on 07731-876304.