Storytelling for business, rhetoric and key note speaking

Storytelling - the Shortcut to Memorable Presentations and Effortless Influence at Work

It's lunchtime, summer 1994.

An awe-struck bunch of Steve Jobs employees see none other than the great man himself walk into the break room. 

“Who is the most powerful person in the world?” asks Jobs, out of the blue. 


“Mandela,” replies one. 

“President Clinton,” opines another. 

The men's suggestions continue until Jobs abruptly cuts them off: 

“NO!...You are all wrong. The most powerful person in the world is… 

…the story teller." 

“The storyteller sets the vision, values and agenda of an entire generation…I am going to be the next storyteller." 

And indeed he was.

The Apple founder was widely recognised as one of the world's greatest speakers - and most successful businessmen… 

…because he knew how to use the power of storytelling. 

Because he knew that the way to inspire and interest an audience - to make them really take in and remember the message - is to tell a good story. 

Brilliant speakers and teachers live on in the mind, because they paint pictures that resonate long after the speech is over. 

That's why all the best speakers - from Jobs to Obama - make frequent use of storytelling. 

Because it's the surefire way to influence, persuade and convince an audience. 

Well that's one reason... 

The extra benefit of storytelling 

They also do it because it makes things a whole lot easier for them as speakers. 

Think about it. Which is easier to remember, and deliver with panache - a load of specific, dry figures or a captivating story? 

The truth is, when you structure a presentation around clear images and illustrative stories, all your material is easy to conjure up. 

And you'll also find you speak much more naturally as a result. 

In fact, a good story will help to overcome many of our own most common public speaking issues and concerns such as:

  • structuring a presentation
  • overcoming nerves
  • supporting our words with natural and complimentary gestures
  • generating increased attention and developing vocal variety
  • delivering a clearer and more memorable message.

So effective communication and influence become almost effortless.

But great storytellers do have to master certain techniques.

Many have been used effectively for thousands of years - but they still work.

I know because I've used them many times myself in my 15 years as a speaker and professional trainer.

They're the techniques that I've used hundreds of times on my own courses.

They also form the central element of speeches that have stood out well enough for me to win the UK Public Speaking Championship four times.

And I share them all in my Storytelling for Business and Training course.

In just 1 day I'll show you:

  • The 2 fundamental types of story
  • 7 classic story structures - and which to use when
  • 2 essential ingredients for an engaging story
  • How to recognise and access the stories that surround us

And much more.

Plus, you'll have the chance to practise and receive feedback on using your own stories to create and deliver compelling, impressive speeches.

So you can gain that extra edge that the most successful trainers, sales people and business executives possess.

Just click on a course date on the right to book.

Or for any queries, please contact me, Michael Ronayne, on 0330 043 2677 or by emailing

Remember, the master of the story is the master of the message.  Learn how to be that master!

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