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Storytelling for Business and Training

Storytelling in Public Speaking is the key to an excellent presentation; it is also the key to becoming a confident speaker.

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Course Overview

Your audience may never remember your point, but they will always remember your story!

Whether you work in training, teaching, or selling, or, for that matter, any area requiring communication and persuasion, the ability to create a compelling image to underpin your argument is crucial to winning the sale or selling the message.

There is much, much more to being an engaging speaker than just good eye-contact and a clear voice!

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  • Course Summary
  • Testimonials
  • Confidentiality
  • Our Guarantee

Course Information

Course Summary

Great speakers, great trainers and great coaches are all masters at creating simple clear images that stay in the listeners' minds.

Brilliant speakers and teachers live on in the mind, because they paint pictures that resonate long after the speech is over.

And, if you haven't actively developed this skill, you are missing arguably the most powerful tool in the communication arsenal.

Stories and well-chosen visual imagery will gain you the reputation of being a great teacher and a great communicator: in fact you may start to find that people say they had never understood things so clearly until they met you...

A focus on stories and metaphors brings two huge advantages...

  1. From the listener's point of view, a well-crafted image or story is always much more memorable and more engaging than dry facts and data.
  2. And from the speaker's own point of view, having a presentation structured around clear images and stories is much easier to prepare and much more natural to deliver. A definite 'win - win'.

A well-crafted, engaging story, in turn, also helps to improve those fundamentals of vocal variety, engaging eye contact and even the quality, subtlety and expanse of your gestures.

Maybe you have struggled to 'find' stories in the past?

Let me assure you: powerful stories and potent images are around us all the time... and often in the least 'likely' of places!

You just need to know where to look...

Advertisers have long realised that the blander the product, the more engaging their story needs to be to persuade the buyer. Disney has always been very good at promoting their own set of moral values in their films. And of course, our children's bookshelves are overflowing with myths and rhymes filled with subtle messages, home truths and moral guidance.

Excellent speakers learn to harness the power of persuasive imagery because they realise that facts and figures will never move us to action, but stories and pictures always will.

The aim of this 1 Day course in Stories, Pictures and Metaphors is to help you broaden your range of communication skills on the continuous journey to becoming a truly excellent speaker.

You'll discover how to source and then craft compelling stories and how to design and construct vivid metaphors that reinforce your message.

Here's just a little of what you'll be working on:

  • 7 classic story structures
  • 2 essential ingredients for an engaging story
  • 3 magical contrasts to bind your story to the listener
  • How to recognise and access the stories that surround us
  • How to make your message stick
  • How to make the mundane memorable
  • ...and how to deliver it all with clarity and confidence


  • Michael's superb training style is underpinned by an incredible depth of knowledge and experience. Like all true experts, he delivers what he knows with ease and simplicity, exampling the skills he is teaching as he does so.
    Paddy Maguire - BBC
  • Very informative and great anecdotes which illustrated points and provided visual markers.
    Catherine Murray - Girl Guiding
  • The most interesting training that I have ever taken part in! Experience + Wisdom + Perfect teaching approach.
    Marta Panasiuk - Mintel
  • The training was spot on. He really listened to us and customised his responses throughout.
    Jo Spiteri - Porchlight
  • Loved the creation of visual examples through the use of body and how relating the experience really helps demonstrate the message.
  • Very approachable and motivational. So much information, brilliantly delivered.
    Penny McLachlan - Coutts
  • Loads of great analogies and stories - very friendly and helpful.
    Nik Byrne - Design Portfolio
  • Very approachable and knowledgeable and good use of examples to simplify the material.
    Steve Sutherland - Confirmit
  • In just one day Michael was able to teach a class of children how to craft their own personal stories and experiences into powerful and engaging speeches that resonate with an adult audience as well as with a younger audience. It is a marvellous way to help them increase self-confidence and in the process - almost without them even realising it - become natural speakers and excellent communicators.
    Matt Ball - Primary School Head Teacher
  • Michael has a style of speaking which draws the audience into his world, captivates them and leaves them with lasting memories of some of the descriptive phrases he has used and the information he has included. He also has the ability to pass the skills he uses in his own speaking on to those he trains.
    Gwyneth Millard - National Education Director at Association of Speakers clubs
  • Very good rapport, attention to detail, individual support, positive atmosphere and encouragement - a great place for learning.
    Carolyn Savage - Winter School Finder
  • Very great example; how to express yourself, how to be engaging and how to match body language with what is said.
    Gita Petrevica - Opal Transfer


We offer a totally confidential service and encourage liaising with clients before they consider booking courses. We recognise the significant investment in your time and resources. We accept your tight timescales and eagerness to take the next steps. Our payment options are practical and simple. For your security, we hold no client payment details online. With ever sophisticated cybercrime, your safety and security are paramount.

Our Guarantee

The College of Public Speaking is the UK's leading specialist public speaking organisation.
All of our trainers are not just qualified in their field, but passionate specialists who live and thrive in that sphere.
Our guarantee is that you'll enjoy a great learning experience at our course centre in Kings Cross.
The Kings Cross venue is a 5-minute walk from the London Underground, British Rail, and the Eurostar terminals.
Accessibility is key - so come and join us within the next month. Check our Offers page to see what's hot this month.


  • "An exceptionally useful day's training, delivered in a positive and personanable manner, very enjoyable and significant food for thought. Thank You."

    Diane Wilson - DCI Notts Police
  • "The anxiety is gone - now that I understand it. Not only can I make a presentation - I feel I have so much to give now. It's quite a transformation."

    John Eden
  • "Since attending the course, I feel like a completely different person; more confident, relaxed and easy going. I gave a speech at work last week and it went so so well."

    Ben Harding
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